Brandless, a company who manufactured and sold products under its own Brandless label, is shutting down after only two and a half years of running. The company is blaming their downfall on the crowded e-commerce market, making it impossible to start up and survive. The numbers behind it, clearly show the failure in trying to get into the e-commerce world late, with the fault blamed mostly on Amazon. Again, we see how this all plays out in today's winner-takes-all market.
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